Estimated reading time 5 to 6 minutes –
As we navigate the intricate landscape of senior living in India, a myriad of driving factors emerge, steering the industry towards transformative growth. Let’s delve into the key drivers propelling the sector and shaping the dynamics of luxury retirement living.
- Rising Geriatric Population: A Catalyst for Demand
The impending demographic shift is undeniable, with the geriatric population predicted to surge significantly. By 2026, India is expected to host a staggering 173 million senior citizens, constituting 20.8% of the total population. This demographic wave becomes a primary driver, fuelling an escalating demand for tailor-made senior living facilities.
- Evolution of Family Dynamics: The Impact of Global Migrations
The global movement of the younger generation has intricately reshaped family dynamics, highlighting the necessity for independent and secure living arrangements for seniors. Notably, around 60% of Non-Resident Indians (NRIs) are contemplating returning to India post-retirement, emphasizing the need for innovative and premium senior living options.
- Financial Empowerment and Readiness to Invest
As the spending capacity among the middle and upper-middle-class seniors rises, so does their willingness to invest in services addressing their comprehensive needs—physical, medical, and psychological. This shift signifies not just a financial transaction but an aspiration for a sophisticated lifestyle, driving the demand for luxury retirement homes.
- Urbanization Trends: The Rise of Independent Seniors
The surge in nuclear families in urban India has given rise to the concept of independent seniors. Preferring well-equipped retirement communities over traditional old-age homes, this demographic shift underlines the growing demand for upscale senior living options.
- Real Estate Sector’s Focused Endeavours
The real estate sector is actively contributing to the surge in retirement living projects across India. The industry’s commitment is evident through numerous partnerships and independent initiatives, further emphasizing the luxury aspect of senior living.
Government’s Silver Economy Initiative: A Catalyst for Growth
The Indian Government, recognizing the importance of senior citizens’ well-being, has introduced ground-breaking initiatives. The Silver Economy program, encouraging entrepreneurs to address elderly issues, stands out. Entrepreneurs can apply for support via the Senior Care Ageing Growth Engine (SAGE) portal, receiving financial aid of up to US$ 0.12 million through equity participation.
Industry’s Strategic Investment: Meeting Seniors’ Needs
Real estate developers, both foreign and domestic, are strategically investing in projects that cater to seniors’ unique needs. Notable examples include the collaboration between Columbia Pacific Communities (CPC) and Embassy Group, launching Serene Amara in Bengaluru. Additionally, Ashiana Housing Ltd. is making independent strides, allocating significant funds for senior living projects across Pune, Chennai, and Bengaluru.
As the landscape evolves, these driving factors paint a compelling picture of a sector on the brink of transformation. Luxury senior living in India is not just a concept but a burgeoning reality, propelled by a confluence of demographic shifts, financial empowerment, and strategic investments. Our journey continues as we explore the market size and opportunities, unveiling the next chapter in the story of senior living in India.
In our next article, we unveil the challenges faced by the industry. We will delve into the restraints, unravelling the complexities of affordability challenges and the inadequate regulatory framework that pose significant hurdles. Join us as we navigate the nuanced landscape, providing insights into the delicate balance senior living communities must strike in the evolving Indian market